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Privacy Policy

Privacy policy

Allday Brewing Co / Forward Hops Pty Ltd

Last updated: 01/01/2026

Forward Hops Pty Ltd (trading as Allday Brewing Co) (“we”, “us”, “our”) is committed to protecting the privacy of our customers, wholesale partners, and website visitors. This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you interact with our wholesale website, place orders, or otherwise engage with us.

We are based in Australia and handle personal information in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).

By using our website or providing us with your personal information, you agree to this Privacy Policy.

 

1. Who we are

 

2. What personal information we collect

We may collect the following types of personal information:

  • Identity details:
    Name, business name, role or position, date of birth (where required by liquor or age‑verification laws).

  • Contact details:
    Email address, phone number, billing and delivery address.

  • Account details:
    Username, password, account preferences, order history.

  • Business and wholesale information:
    ABN, business address, trade references, licence details (if applicable), purchasing preferences.

  • Payment information:
    We may collect limited payment‑related information (e.g. last 4 digits of card, transaction IDs) but full card details are processed via our secure payment gateway provider and are not stored on our servers.

  • Website usage and technical data:
    IP address, browser type, device information, pages visited, time spent on pages, referral sources, cookies and similar tracking technologies.

  • Marketing preferences:
    Your preferences for receiving marketing communications from us and your communication history.

If you choose not to provide certain information, we may not be able to provide you with some services (for example, creating a wholesale account or fulfilling an order).

 

3. How we collect personal information

We collect personal information in several ways, including:

  • Directly from you:

    • When you create a wholesale account

    • When you place an order

    • When you contact us by email, phone, contact form, or social media

    • When you subscribe to our mailing list or marketing communications

    • When you participate in promotions, surveys, or events

  • Automatically when you use our website:

    • Through cookies, analytics tools, and similar technologies that track website usage and performance

  • From third parties:

  • Payment processors

  • Delivery and logistics providers

  • Marketing and analytics providers

  • Business partners or platforms (e.g. marketplaces or ordering platforms) where our products are listed

We will only collect personal information by lawful and fair means.

 

4. Why we collect and use your personal information

We collect, hold, and use your personal information for purposes including:

  • Order processing and account management

    • To create and manage your wholesale account

    • To process and fulfil your orders

    • To communicate with you about orders, deliveries, and account issues

  • Customer service

    • To respond to your enquiries, feedback, or complaints

    • To provide technical and account support

  • Legal and compliance

    • To verify your age and comply with liquor licensing and responsible service of alcohol obligations

    • To comply with Australian laws, regulatory requirements, and record‑keeping obligations

  • Marketing and communications

    • To send you updates about new releases, offers, events, and brewery news (where permitted by law and your preferences)

    • To personalise content and offers based on your interactions and purchase history

  • Website operation and improvement

  • To operate, maintain, and improve our website, services, and user experience

  • To perform analytics, reporting, and business planning

We will only use your personal information for the purposes for which it was collected, or for related purposes that you would reasonably expect, unless you consent to another use or we are required or permitted by law.

 

5. Cookies and tracking technologies

Our website may use cookies and similar technologies to:

  • Remember your preferences and login details

  • Enable shopping cart and checkout functionality

  • Analyse website traffic and performance

  • Support marketing and advertising activities

You can usually adjust your browser settings to refuse cookies or to alert you when cookies are being used. However, some features of our website may not function properly if cookies are disabled.

If we use third‑party analytics or advertising tools (such as Google Analytics or Meta Pixel), these providers may also collect and process data in accordance with their own privacy policies.

 

6. Disclosure of personal information to third parties

We may disclose your personal information to third parties where reasonably necessary for our business operations, including:

  • Service providers and contractors, such as:

    • Website hosting and IT service providers

    • Payment processors

    • Email and marketing platforms

    • Analytics providers

    • Delivery and logistics companies

  • Professional advisers, such as:

    • Lawyers, accountants, and auditors

  • Regulators and authorities, where required or authorised by law, including in relation to liquor licensing, taxation, or law enforcement.

Where we disclose personal information to third parties, we take reasonable steps to ensure they handle your information in accordance with applicable privacy laws and only for the purposes for which it was disclosed.

 

7. Overseas disclosure

Some of our service providers (for example, hosting, email, or analytics providers) may be located outside Australia or store data on servers located overseas.

Where your personal information is transferred outside Australia, we will take reasonable steps to ensure that the recipient handles your information in a manner consistent with the Australian Privacy Principles or is otherwise subject to laws that provide comparable protections.

 

8. Security and data retention

We take reasonable steps to protect your personal information from misuse, interference, loss, unauthorised access, modification, or disclosure. These steps may include:

  • Secure servers and encryption where appropriate

  • Access controls and authentication

  • Limiting access to personal information to staff and service providers who need it

However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.

We retain personal information for as long as reasonably necessary for the purposes described in this Privacy Policy, or as required by law (for example, record‑keeping obligations for tax or licensing). When personal information is no longer required, we will take reasonable steps to destroy or de‑identify it.

 

9. Direct marketing

We may use your personal information to send you marketing communications about our products, events, and promotions that we believe may be of interest to you, particularly in relation to our wholesale offerings.

You can opt out of marketing communications at any time by:

  • Clicking the “unsubscribe” link in an email; or

  • Contacting us at [Insert contact email] with your request.

Even if you opt out of marketing, we may still contact you for non‑marketing reasons (for example, about an order or account issue).

 

10. Access to and correction of your personal information

You have the right to:

  • Request access to the personal information we hold about you; and

  • Request correction of any personal information that is inaccurate, out of date, incomplete, or misleading.

To make a request, contact us using the details in section 13. We may need to verify your identity before providing access or making corrections. In some cases, we may refuse access or correction where permitted or required by law, and we will explain why.

 

11. Third‑party websites and links

Our website may contain links to third‑party websites or services. We are not responsible for the privacy practices or content of those third‑party sites.

We encourage you to review the privacy policies of any third‑party websites you visit.

 

12. Children and age restrictions

Our website and services are intended for persons 18 years and over. We do not knowingly collect personal information from individuals under 18.

We are committed to responsible service of alcohol and will not supply alcohol to anyone under 18 years of age. If we become aware that we have collected personal information from someone under 18 without appropriate consent or legal basis, we will take reasonable steps to delete that information.

 

13. How to contact us

If you have any questions, concerns, or requests relating to this Privacy Policy or your personal information, please contact:

Privacy Officer
Forward Hops Pty Ltd (trading as Allday Brewing Co)
Email: sales@alldaybrewingco.com.au
Postal address: 28 Beacham st, Coodanup, WA 6210

 

14. Complaints

If you believe we have breached the Australian Privacy Principles or mishandled your personal information, you can contact us using the details above. Please provide as much detail as possible about your concern.

We will investigate your complaint and respond within a reasonable time.

If you are not satisfied with our response, you may lodge a complaint with the Office of the Australian Information Commissioner (OAIC).

 

15. Changes to this privacy policy

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or website functionality.

The updated version will be posted on our website with the “Last updated” date revised. We encourage you to review this Privacy Policy periodically.

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